With recreational marijuana now legal in Canada, North American demand for the product is expected to fly high. According to the Cannabis Business Plan, revenues from recreational cannabis could exceed eight-billion-dollars a year by 2020 in Canada alone. One company, Choom, has already received a cultivation license from Health Canada for its "Specialty Medijuana" subsidiary. Choom is also ready to become a major retail player with plans to open stores all across Canada. They've already secured to the rights to 52 retail opportunities and that number is expected to grow in the coming months.