Just over a year ago, American Airlines took the decision to pull 40% of its lowest fares from many online booking platforms. These fares would only be released through its own channels and its New Distribution Capability (NDC) channels.
Announcing full year results for 2023 in January, the airline noted that some 80% of its bookings were coming from internet customers, with 65% of those via its own in-house channels. It doubled down on its strategy, reiterating its goal of getting 100% of bookings this way.
More -