President & CEO Chris Cicchinelli serves as the President and CEO of Pure Romance, the world's largest in-home party company specializing in intimacy and sexual health. He's also an advocate for women across the globe, inspiring and motivating each woman he meets to stand up and take control of her financial future. Chris knows success does not come easy. As the oldest son of Pure Romance Founder Patty Brisben, he watched his mother’s relentless perseverance as she built her business while raising her four children on her own. Her struggles and successes inspired him to continue her legacy of empowering and educating women today. Since he joined the Pure Romance team in 2000, Chris has engineered growth, taking the company from $3 million in revenue to well over $250 million. With Consultants in every U.S. state, Puerto Rico, South Africa, Australia, Canada and New Zealand, Pure Romance shows no signs of slowing down. Chris typically spends more than 200 days a year on the road offering motivational seminars and training programs to Pure Romance’s 30,000-plus Consultants worldwide. He takes time to get to know the Consultants personally, and he truly understands how to help them be successful businesswomen. As a dynamic leader, he sets the tone for both the Consultant sales force and the corporate staff in Cincinnati, Ohio. Chris has been interviewed on Fox Business News, MSNBC, and featured in the New York Times, Wall Street Journal, INC 5000, Smart Business and Direct Selling News. In 2018 Chris and his wife Jessica founded The Living with Change Organization, a non-profit to support trans you and LGBT inclusivity. Between board meetings and business trips, you’ll find Chris spending quality time with his family— from soccer games to family dinners on the patio. He believes that in business and in life, the key to happiness is building strong relationships.